Marketing Operations
3 Hallmarks of an Engaging Customer Experience
According to Forbes, companies that provide a “superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.” Now, who doesn’t want to bring in five times the revenue they did last year? Oh yeah, laggards. Thank heavens you’re not one of those slovenly ne’er-do-wells. You’re so committed to upgrading…
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5 Steps to a Killer Cross-Channel Content Strategy
Did you know that only 7 percent of marketers think their content is exceptional?! This means that if you asked 100 marketers what they think about their content only seven people would tell you that their content is worth looking at. Now that’s crazy, especially in a field where just about everyone has some form…
Read it SURESHOT COMMAND ARMS B2BS WITH MARKET INSIGHTS AND SEGMENT DATA VISIBILITY
DALLAS, TX, October 26, 2020 — Sureshot, a B2B marketing technology company, released a new version of its marketing insights dashboard, Command, that allows marketers to see and track their Total Addressable Market (TAM). In addition to measuring market potential and penetration, Command boosts campaign results by pinpointing and resolving data gaps. The latest iteration…
Read it What Is Multi-Segment Marketing and Why Should You Add It to Your Mix?
Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…
Read it 5 B2B Marketing Trends to Plan for In 2021 – Part Two
In Part One of 5 B2B Customer Trends to Plan for In 2021, we covered the rising demand for a better customer experience (CX) across all digital channels. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device…
Read it 5 B2B Marketing Trends to Plan for In 2021
Making predictions after a year like 2020 may seem mildly crazy, but here at Sureshot we’re big believers in data’s ability to help us make better decisions – even in the midst of utter chaos. With that being said, we’ve taken a look at some of the latest stats released from the 2020 CMO Survey,…
Read it TAM SAM SOM: What Every Marketer Needs to Know
What Exactly Is TAM SAM SOM in Marketing? Marketers understand that before they can launch any campaign, they have to know who their audience is, the demand for their product or service, and their opportunity to meet that demand. In essence, that is TAM SAM SOM. But let’s break that down a bit. TAM TAM…
Read it 3 Tips for Building Better Omni-Channel Marketing Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours #3
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 3 Ways to Improve the Performance of Data-Driven Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
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