Marketing Operations
3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing
Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their organization such as platforms, systems and software, in an effort to pool their inside information and put it to better use.
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3 Marketing Strategies That Deliver – Part One – ABM
Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal customers a scalable endeavor.
Read it 5 Steps to Establishing Performance-Driven Marketing Processes
Creating a highly organized and efficient workflow for everyone in your department is an ongoing endeavor, but one with a myriad of benefits. From promoting employee morale and increasing productivity, to preserving your budget and preventing costly blunders, optimized workflows are essential to your ability to fulfill business objectives on-schedule.
Read it 5 Steps to Fostering Marketing Technology Adoption
Choosing the right martech for your team out of 7,040+ options is only part of the battle in your quest for optimized marketing operations. In order to realize all of the amazing benefits your new tool(s) offer, you will need team buy-in. Otherwise, your investment will be lost and so will the goals you so desperately wanted your tech to help you fulfill.
Read it 4 Benefits of Aligning Marketing Technology With Business Strategies
Marketing operations have become increasingly complex. Not only are there thousands of martech tools to choose from, but the expectations placed on modern marketing executives by their peers in the C-suite require the skill and mastery of an accomplished circus performer, and we’re talking Cirque Du Soliel, not Ringling Brothers.
Read it 5 Issues Threatening Your ABM Success — Part Two
Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order to identify and target ideal customers, ABM requires marketers to create a well-coordinated series of personalized campaigns across multiple channels.
Read it 5 Issues Threatening Your ABM Success — Part One
Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales save time and money in their efforts. Moreover, the results of those efforts are often richly rewarded.
Read it 5 Ways to Amp Your Data-Driven Marketing Campaigns
Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals are easy to measure, but that doesn’t mean they are easy to achieve.
Read it 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a good thing, but exactly how and where do you begin? You take steps, and we’ve got six you can easily put into motion this year so that your company can reap the rewards of adding ABM to its marketing strategy.
Read it 4 Ways to Own Competitors in the CX Games: Part Two
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
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