“The Conversation” Blog

10 Best Martech Tools for Growth in 2023

From greater engagement rates and higher quality data, to more leads generated, increased campaign performance, and more, here are our recommendations for the best martech tools for growth in 2023.

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4 Steps to a Personalized and Data-Driven B2B Customer Experience

Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…

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Marketing Automation Tools Are Great, but What Are You Still Missing?

More Marketing Automation Tools Isn’t Always The Answer If yours is like a lot of companies, it probably has a few marketing automation tools in its martech stack. It’s easy to pile them on with other programs, hoping that if you have enough tools that do certain things, you’ll cover all of your bases. Unfortunately,…

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Eloqua Office Hours #3

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #2

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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