Marketing Automation
8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s a lot of money.
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Six Steps to Taking Care of Your Dirty Data Issues
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches its dirty reputation and delivers the kind of quality that smells like sweet success.
Read it 5 Steps to Building a Better Martech Stack
The beginning of a year is the perfect time to take a good look at what’s working, what’s not, and resolve to make improvements. Fortunately, fine-tuning the key components of your martech stack is a much easier and attainable goal, than say losing 20 pounds.
Read it The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing Automation (MA) would unite web analytics, email marketing and landing pages under one roof, opening the door to a wealth of previously unknown customer insights, saving time, and in my case, a whole lot of money. It was a no-brainer, and I signed up immediately.
Read it 4 Takeaways from MarTech Boston (in 4 minutes)
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future.
Read it 5 Steps to Creating Seamless Sales Enablement for Marketers
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled by data, to customer insights gleaned from market research.
Read it Ebook: Planning a Sell-Out – 5 Ways to Make Your Event a Winner
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and dare I say it — looking forward to the next time you host one. You can host an amazing online or in-person event that people are clamoring to get to.
Read it Ebook: 6 Ways to Get More from Social Media
According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media dance. So how do you take your social media strategy from wallflower to most popular? You take steps, six to be exact.
Read it Ebook: 5 Mobile Marketing Musts for Movers and Shakers
Inside this ebook, you’ll discover the five mobile practices you can adopt now to make an impact on your target market — and your bottom line. Filled with step-by-step instructions, facts and insider knowledge, this eBook will prepare you to pummel the competition and take control of your mobile marketing world.
Read it Ebook: Visions From the Future of Marketing Automation
A quick and enlightening read, you’ll be inspired to create targeted, cross-channel campaigns that use these channels in new ways, and empower you to make friendly contact with your audience.
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