Insights
Data Driven Marketing: Why Companies Who Don’t Use It Will Soon Be Left Behind
Consumers are flooded with so many marketing materials that they need to be selective about what products and services to consider. How they decide is often based on how well the marketing is presented. The underlying key to presenting relevant and effective messaging to consumers is data driven marketing.
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Data Orchestration and the Hidden Cost of Data Fragmentation
As a marketer, it’s important that your marketing campaigns are data-driven. This ensures that you not only increase sales, but also reduce churn, which gives you better performance overall.
Read it What Is SMS Marketing and How Can It Increase My ROI?
Modern brands communicate with customers on a regular basis.Lively interaction takes place across numerous channels and platforms at all times. The goal is to gain the attention of a wide audience and steer its behavior.
Read it The Key Components to Building Your Company’s Martech Stack
In 2018-2019, it is estimated that martech accounts for 29% of the average CMO’s marketing budget.It is no surprise that more and more customers are embracing more and more advanced technology each day.
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