Insights
10 Examples of SMS Advertising and Marketing Campaigns
Creating an effective SMS advertising and marketing campaign isn’t as easy as it looks. Here are 10 great examples and why you need the best software.
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6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
Read it Top 5 Reasons Business Intelligence is Vital to Success
By utilizing business intelligence, companies are discovering new opportunities for marketing and expansion.
Read it Customer Journey Maps: What Are They And 3 Reasons Why You Need Them
If you’ve ever heard the term “journey mapping” and wondered what in the world that means and why everyone is talking about it, you’ve come to the right place.
Customer journey mapping is a hot topic in the business marketing world right now, and for good reason. When it comes to your customer having a positive experience with your brand or product, it can make or break your success.
Read it What is Cross Channel Marketing?
Higher performing marketing teams are 35 times more likely to use cross-channel marketing. The learning curve is steep. Their poorer performing competitors are still struggling to work out how to do it.
How can you communicate with your target consumer across many touchpoints? Why do you need to? Read on to learn the answer to these questions and more in this insight into cross channel marketing.
Read it 5 Essential Steps of Customer Data Orchestration
Solid digital marketing skills properly aligned with a brand awareness strategy can make your brand’s marketing efforts shine. Conversely, failing to do so can kill them. For this reason, effective marketing skills and data analysis is the major challenge that most brands face.
Read it 7 Useful Tips for Omni-Channel Marketing
You want to take your marketing to the next level and you know that omni channel marketing is where it’s at. You just might not understand exactly what omni channel marketing is or how to use it in your business.
Failing to put together a proper omni channel strategy will mean missing out on sales opportunities and increased conversions.
Read it How to Find the Best SMS Marketing Services Provider
With your customer’s glued to their smartphones just waiting for their next text message, you can see the value of SMS marketing services.
The ability to reach high volumes of people almost instantly is very attractive but you have to make sure you’re using smart strategies to contact people on your list. Failing to use proper strategies for this method of communication will result in lost marketing dollars.
Read it 5 Tips for Effectively Using Marketing Automation Tools
Your marketing automation strategy should be tailored to your audience’s preferences to keep them engaged. Here are 9 tips for setting up effective content automation for your marketing efforts.
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