Data Management
6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a good thing, but exactly how and where do you begin? You take steps, and we’ve got six you can easily put into motion this year so that your company can reap the rewards of adding ABM to its marketing strategy.
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7 Steps to Gleaning More Actionable Insights From Your Data
According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization.
Read it 4 Data Management Mistakes to Avoid in 2019
No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message to the right person at the right time if you have the wrong information.
Read it 3 Reasons Better Quality Data Should Be on Your Holiday Wish List
Leveraging good data isn’t just about keeping clean and up-to-date customer and prospect lists. Don’t get us wrong, clean data is incredibly important to your company’s ability to reach the right people at the right time; however, it’s the patterns and information that emerge from analyzing data that makes your high quality data a veritable goldmine.
Read it 4 Ways to Determine Whether Your Data Quality Measures Up
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions.
Read it 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than companies that base their actions on past experiences or gut feelings.
Read it How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable.
Read it 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech.
Read it 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results, read on.
Read it 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s a lot of money.
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