Data Enrichment
How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable.
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8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results, read on.
Read it 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s a lot of money.
Read it Six Steps to Taking Care of Your Dirty Data Issues
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches its dirty reputation and delivers the kind of quality that smells like sweet success.
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