Data Enrichment
3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing
Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their organization such as platforms, systems and software, in an effort to pool their inside information and put it to better use.
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3 Marketing Strategies That Deliver – Part One – ABM
Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal customers a scalable endeavor.
Read it 5 Issues Threatening Your ABM Success — Part Two
Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order to identify and target ideal customers, ABM requires marketers to create a well-coordinated series of personalized campaigns across multiple channels.
Read it 5 Issues Threatening Your ABM Success — Part One
Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales save time and money in their efforts. Moreover, the results of those efforts are often richly rewarded.
Read it 5 Ways to Amp Your Data-Driven Marketing Campaigns
Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals are easy to measure, but that doesn’t mean they are easy to achieve.
Read it 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a good thing, but exactly how and where do you begin? You take steps, and we’ve got six you can easily put into motion this year so that your company can reap the rewards of adding ABM to its marketing strategy.
Read it 7 Steps to Gleaning More Actionable Insights From Your Data
According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization.
Read it 4 Data Management Mistakes to Avoid in 2019
No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message to the right person at the right time if you have the wrong information.
Read it 3 Reasons Better Quality Data Should Be on Your Holiday Wish List
Leveraging good data isn’t just about keeping clean and up-to-date customer and prospect lists. Don’t get us wrong, clean data is incredibly important to your company’s ability to reach the right people at the right time; however, it’s the patterns and information that emerge from analyzing data that makes your high quality data a veritable goldmine.
Read it 4 Ways to Determine Whether Your Data Quality Measures Up
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions.
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