Customer Engagement
A Guide to Customer Journey Mapping
What Is Customer Journey Mapping? The customer journey mapping process can be challenging, but when done correctly, it becomes an excellent tool for marketing personalization. What is this map? A Harvard Business Review article defines it as, “A diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be…
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3 Tips for Building Better Omni-Channel Marketing Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours #3
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Marketing Segmentation Strategies: Personalization Requires Alignment
Marketing segmentation strategies can be effective tools solve business problems, innovate, and identify opportunities. Here’s our intro to correctly segmenting your customer base.
Read it 3 Ways to Improve the Performance of Data-Driven Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours: Webinar #2
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 3 Ways to Make Your Data-Driven Marketing Strategy Deliver
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours: Webinar #1
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it How (and Why) to Nail the Market Segmentation Process
The market segmentation process is a critical component of an effective marketing campaign, but are you doing it right? Learn what matters.
Read it 4 Steps to Becoming an Elite Data-Driven Marketer
Marketing blogs often draw a line between elite marketers – those who produce campaigns that get results – and Average Joe marketers, the unfortunate majority who are struggling to put their data to work. If you’ve been disappointed with the results of your campaigns, you’re not alone. According to Hubspot, “Less than 25% of marketers are able to report how their campaigns impact revenue!” Luckily, joining the league of elite marketers is not as exhausting or sweat-inducing as becoming an elite runner. In fact, you can become an elite marketer in just a few steps. On your mark; get set; let’s go!
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