“The Conversation” Blog

Sureshot’s 6-Step Guide to Performing a Marketing Data Quality Audit

The benefits of conducting a marketing data quality audit are manifold, from optimizing your marketing strategies and identifying gaps in your data processes (tools, integrations, shareability, etc.), to ensuring the accuracy and reliability of your data, which has a high impact on campaign performance, sales won, etc.

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The 6 Hidden Costs of Poor Data Quality Plaguing B2B Businesses

Despite the “instant gratification” that technology has trained us to expect in all aspects of our work lives, being competitive requires thought, strategy, creativity and a rather sizable and significant investment of time, energy and budget. In fact, Insider Intelligence predicted that U.S. B2B ad spend would reach $35 billion in 2023.

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4 Steps to a Personalized and Data-Driven B2B Customer Experience

Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…

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3 Steps to a Data-Driven Marketing Strategy That Drives Results

Although 76 percent of marketers maintain they make decisions based on data, 54 percent from the same research confessed that they find maintaining data quality a challenge. Based on these findings, only 22 percent of marketers are making decisions based on data they know is high-quality. That’s not good. In fact, to base decisions off of data…

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