The Conversation
Webinar Recap: Data and the Future of Marketing Automation
About the Webinar Sureshot and Sojourn Solutions have seen the future of marketing automation and data and are ready to teleport you there via this on-demand Webinar. Smart, practical and engaging, you’ll learn how you can: Share data in smarter ways between your martech tools Wow customers by using data to super-personalize campaigns Unite and…
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Webinar Recap: Maximizing the Value of Sales Enablement Technology in Marketing
Sales enablement is an area that has grown in popularity in the last few years, sparking a lot of interest in sales enablement technology solutions, like Salesloft and Outreach, and others. Although, sales enablement tech is great, it is not without challenges. Additionally, because the technology is relatively new—as in it didn’t exist in its…
Read it Developing a Winning Marketing Analytics Strategy — Part Two
In Part One of Developing a Winning Marketing Analytics Strategy, we covered the benefits your analytics strategy should be delivering, the steps you need to take before implementing your strategy, and the different strategic approaches available to marketers. This week, we’ll dive into three different types of metrics marketers are tracking. We’ll also share our…
Read it Developing a Winning Marketing Analytics Strategy — Part One
A good marketing analytics strategy is essential to your marketing department’s ability to make a measurable contribution to the overall performance and growth of your company. Of course, the key word in the previous sentence is “measurable.” The primary purpose of analytics is to measure, monitor and make decisions based on what your data is…
Read it 5 Steps to a Rock-Solid Sales Enablement Strategy
Equipping sales people with the right data, content, channels and communications so that they can usher prospects down the pipeline and close more deals is the goal of every sales enablement strategy. When sales enablement is done right, great things happen, like sales goals being achieved, companies generating revenue, customers feeling satisfied, and marketing earning…
Read it Using Personalized Content Marketing To Compete and Win
Today’s CMOs spend over 25 percent of their budget on content marketing. However, despite the fact that marketing leaders are heavily invested in delivering content designed to establish them as thought leaders and wise guides in the eyes of their prospects and customers—not all are getting the same results. According to Erika Varagouli, the Global…
Read it 3 Ways to Drive Patient Engagement Using Marketing Technology
Modern healthcare providers live in a vastly different world than their predecessors. According to Jeff Lagasse, the Associate Editor of Healthcare Finance, “The healthcare industry of old is evaporating, making way for a marketplace that looks more like retail. That represents a challenge, but also an opportunity, because providers who concoct an appropriate strategy are…
Read it Growth Leader, Chris Petko, Brings All-In Attitude to New Role at Sureshot
Despite the pandemic’s attempt to put the kibosh on business expansion plans, Sureshot continues to experience 250 percent year-over-year (YOY) growth. Included in the company’s latest growth spurt is the addition of Chris Petko as the new Vice President of Revenue, and he has big plans to continue the speed of Sureshot’s upward trajectory. Sureshot…
Read it 3 Steps to a Data-Driven Marketing Strategy That Drives Results
Although 76 percent of marketers maintain they make decisions based on data, 54 percent from the same research confessed that they find maintaining data quality a challenge. Based on these findings, only 22 percent of marketers are making decisions based on data they know is high-quality. That’s not good. In fact, to base decisions off of data…
Read it 5 Best Practices of B2B Omni-Channel Marketing Masters
According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels as cross-,…
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