The Conversation
8 Ways to Boost the Performance of Your Cold Email Strategy – Part 2
In Part One of 8 Ways to Boost the Performance of Your Cold Email Strategy, we covered the important role that data and marketing segments play in enhancing the performance of cold email campaigns. This week, we’ll cover the final five ways you can fine-tune your cold email strategy, and transform it into a genuine game-changer in your marketing…
Read it
8 Ways to Boost the Performance of Your Cold Email Strategy – Part 1
According to an article by Entrepreneur the average person gets 147 emails every day and from that number they typically open and respond to just 12 emails before deleting the other 135. So how do you win one of the coveted 12 opens by the prospects you seek – especially when you have not been…
Read it 6 Steps to Implementing a Performance-Driven Cross-Channel Strategy
These days, the average customer will use more than four channels (i.e. social/SMS/messaging apps/voice/chat/email/etc.) to engage with your business before making a purchase. This fact alone underscores how critical it is for your business to engage with, and be accessible to, customers across multiple channels. However, in the event you need to be thoroughly convinced…
Read it Webinar Recap: Personalization and the Future of Marketing Automation
About the Webinar Sureshot and Inverta are empowering you to take your personalization game to a whole other level via our on-demand Webinar. Engaging and actionable, you’ll learn how you can: Go beyond basic personalization and wow your target audience Free marketing ops teams from the burden of manual content creation Scale super-personalized campaigns across…
Read it Webinar Recap: Channels and the Future of Marketing Automation
About the Webinar In this webinar, Sureshot and Zilker Partners are equipping your team to connect with customers on every channel. Fast-paced and practical, you’ll learn how you can: Create a seamless and more compelling customer experience Engage customers more often and revive dormant accounts Use the right channels to reach the right targets and…
Read it 6 Best Practices of Automated Lead Routing
As marketers, we often see our top priority as getting the right message to the right prospect or customer at the right time. However, within our organizations, we also have an equally pressing need to get the right lead to the right sales rep at the right time (a.k.a. lead routing). As we all know,…
Read it 5 Steps for Getting Great Results With Automated Cold Email Outreach – Part 2
In Part One of 5 Steps for Getting Great Results With Automated Cold Email Outreach, we covered current benchmarks that quality cold email campaigns are achieving, as well as the importance of identifying your target audience (Step 1) and segmenting your lists (Step 2). This week, we’ll cover the final three steps you need to…
Read it 5 Steps for Getting Great Results With Automated Cold Email Outreach – Part 1
Keeping the sales pipeline full of promising prospects is high on the priority list of all marketers. However, reaching this goal using cold email outreach is not a go-to strategy for most, but it should be. That’s right, we’re championing the positive possibilities cold email outreach offers your business. Now before you think we’ve had…
Read it Webinar Recap: Integration and the Future of Marketing Automation
About the Webinar Empower your team to implement martech integrations that foster friction-free customer experiences by watching the final webinar in our series. Gain proven insights on how to: Enhance efficiency and effectiveness enterprise-wide Create a wholly connected and seamless customer journey Use integrations to eliminate manual processes and save time Orchestrate data and workflows…
Read it 4 Steps to a Personalized and Data-Driven B2B Customer Experience
Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…
Read it