The Conversation
8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results, read on.
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8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s a lot of money.
Read it Six Steps to Taking Care of Your Dirty Data Issues
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches its dirty reputation and delivers the kind of quality that smells like sweet success.
Read it 6 Reasons Why Every B2B Marketer Should Be Using SMS Today
SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have incorporated SMS into their marketing strategy. If you’ve been thinking about getting SMS for Eloqua or SMS for Marketo, now is the time. Below, we’ve gathered six reasons why this underutilized tool is your best bet for slaying this year’s marketing and sales goals.
Read it Webinar: Using SMS in Eloqua to Boost Engagement by 2X
On-demand Webinar: SMS for Eloqua – Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer engagement rates simply by adding Sureshot’s SMS app to their marketing strategy.
Read it 5 Steps to Increasing Engagement With Cross-Channel Marketing
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel marketing helps you create a seamless customer experience by integrating your campaigns across all channels. This gives customers the freedom to switch between channels, and yet experience your brand as a whole.
Read it 5 Steps to Building a Better Martech Stack
The beginning of a year is the perfect time to take a good look at what’s working, what’s not, and resolve to make improvements. Fortunately, fine-tuning the key components of your martech stack is a much easier and attainable goal, than say losing 20 pounds.
Read it The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing Automation (MA) would unite web analytics, email marketing and landing pages under one roof, opening the door to a wealth of previously unknown customer insights, saving time, and in my case, a whole lot of money. It was a no-brainer, and I signed up immediately.
Read it 4 Takeaways from MarTech Boston (in 4 minutes)
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future.
Read it 5 Steps to Creating Seamless Sales Enablement for Marketers
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled by data, to customer insights gleaned from market research.
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