The Conversation
4 Ways to Determine Whether Your Data Quality Measures Up
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions.
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3 Things All Engagement-Driving Marketers Have In Common
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly loyal, and are quick to recommend your business to others.
Read it The Five C’s of a Great 2019 Marketing and Sales Strategy
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy.
Read it 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than companies that base their actions on past experiences or gut feelings.
Read it Sureshot’s Three-Step Guide for More Efficient Marketing Operations
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies.
Read it 4 Ways to Prevent Turnover in Marketing Operations
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a rush.
Read it How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable.
Read it 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to help these two departments join forces.
Read it 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech.
Read it 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results, read on.
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