The Conversation
4 Marketing Lessons Gleaned From 2020
Here at Sureshot, we’re looking forward to a far happier new year than the last one and we hope you are, too. Sometimes when you’ve been pummeled by a year that’s been as brutal as 2020, the best thing to do is learn from the chaos. That way, the next time things go sideways in…
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What Is a Customer Data Platform?
The Value of a Customer Data Platform Your business runs on data. For marketers, data is king, even a differentiator, which is why a customer data platform is proving to be so valuable. The more you know about your customers, the better and more consistently you can target them with relevant products, services and messaging. …
Read it Data Matters: The Importance of Data Science in Digital Marketing
Data Science in Digital Marketing At a staggering 2.5 quintillion bytes of generated data each day and growing, the amount of data available to be analyzed is abundant, accessible, and valuable. Data science in digital marketing helps make sense of all those bytes by identifying, collecting, segmenting, interpreting and analyzing a seemingly chaotic cluster of…
Read it Why You Should Incorporate Segmentation Marketing into your 2021 Strategy
What Is Segmentation Marketing? Because consumers are so different across demographics, geographies, behaviors and psychographics, it is impossible to capture everyone’s interest with a narrow marketing strategy, such as account-based marketing. Segmentation marketing is a tactic that helps marketers discover their target audiences so they can customize their marketing strategies to specific consumers that share…
Read it 5 Ways to Give Thanks for Great Customers
The great Zig Ziglar once said, “Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” Apparently science backs his perspective because a recent survey found that 49 percent of customers cited their reason for taking…
Read it 3 Hallmarks of an Engaging Customer Experience
According to Forbes, companies that provide a “superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.” Now, who doesn’t want to bring in five times the revenue they did last year? Oh yeah, laggards. Thank heavens you’re not one of those slovenly ne’er-do-wells. You’re so committed to upgrading…
Read it 5 Steps to a Killer Cross-Channel Content Strategy
Did you know that only 7 percent of marketers think their content is exceptional?! This means that if you asked 100 marketers what they think about their content only seven people would tell you that their content is worth looking at. Now that’s crazy, especially in a field where just about everyone has some form…
Read it SURESHOT COMMAND ARMS B2BS WITH MARKET INSIGHTS AND SEGMENT DATA VISIBILITY
DALLAS, TX, October 26, 2020 — Sureshot, a B2B marketing technology company, released a new version of its marketing insights dashboard, Command, that allows marketers to see and track their Total Addressable Market (TAM). In addition to measuring market potential and penetration, Command boosts campaign results by pinpointing and resolving data gaps. The latest iteration…
Read it What Is Multi-Segment Marketing and Why Should You Add It to Your Mix?
Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…
Read it 3 Scary Issues Plaguing Your Cross-Channel Campaigns
In the Halloween horror movie franchise, part of what amps the fear factor is that no matter how fast everyone else is running, Michael Myers (the villain) is always slowly and steadily walking down his victims. B2B marketing can feel like Halloween sometimes in that while you’re running full-stop to create cross-channel success, there is…
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