The Conversation
Creating a Synchronized Customer Experience
A Sureshot and Inverta Series Part One: Synchronized Project Management Best-selling author and marketing guru, Roy Hollister Williams, once famously quipped, “The first step in exceeding your customer’s expectations is to know those expectations.” What do B2B customers expect these days? According to AdWeek’s Digital Customer expert, Abe Awasthi, “Business customers are heavily influenced by…
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A Guide to CRM Marketing Campaigns
Customer response management (CRM) platforms are beneficial for businesses, and for many reasons. For example, CRMs can increase business revenue by 41% per salesperson. But CRMs offer more benefits than just increasing revenue and expediting the sales process. CRM marketing campaigns can result in better initiatives to attract customers. CRMs can gather essential information from…
Read it An Introduction to Database Marketing Strategies
What if there was a highly effective marketing technique that your business was ignoring? The right database marketing strategies can help your business grow at an astounding rate. Unfortunately, many businesses don’t know what these strategies are all about, much less how to make the most of them. Interested in learning more about what these…
Read it Top 10 Digital Marketing To-Do’s for 2021 — Part Two
In Part One of Top 10 Digital Marketing To-Do’s for 2021, we covered the importance of planning your digital marketing strategy, enhancing your customer experience (CX), increasing campaign personalization, and investing in quality content that can be repurposed across a variety of mediums. In today’s blog, we’ll help you put the finishing touches on your…
Read it Top 10 Digital Marketing To-Do’s for 2021 — Part One
Keeping ahead of your competition and remaining relevant in today’s ever-fluctuating digital marketing landscape requires a surprisingly methodical, albeit somewhat flexible approach. For those of you who thrill at the idea of checking off items on a to-do list, today is your day and this is your blog. Below, we’ve rounded up our top 10…
Read it Marketing Automation Tools Are Great, but What Are You Still Missing?
More Marketing Automation Tools Isn’t Always The Answer If yours is like a lot of companies, it probably has a few marketing automation tools in its martech stack. It’s easy to pile them on with other programs, hoping that if you have enough tools that do certain things, you’ll cover all of your bases. Unfortunately,…
Read it 5 Steps to Nurture B2B Leads Into Conversions
According to Marketo, 96 percent of prospects who come to your site are not ready to buy. This is why it’s so important that you nurture your leads like the precious growing relationships they are. Of course, nurturing leads is a smart practice with proven results: Companies with lead nurturing programs generate 50% more sales-ready…
Read it What Is The Ideal Customer Profile and How Do You Write It?
You may have heard of the “ideal customer profile,” or ICP, but do you know what it can do for not only marketing but sales and product development as well? In fact, it gets the whole company on the same page as to who exactly your company should target. What Is The Ideal Customer Profile?…
Read it Optimize Your Digital Marketing Strategy in 5 Steps
The pandemic forced many marketers to dive deep into digital marketing. As a result, the learning curve for most felt more like a stomach-dropping roller-coaster ride full of unexpected twists and turns. Now that there is a glimmer of hope on the horizon that the New Year will return to all of us a sense…
Read it 5 Ways to Better Leverage Your Data
Assuming you have already made some significant investments in martech over the past few years, it’s likely you are sitting on a goldmine of data. In today’s blog, we’ll take a look at five ways you can leverage the data you already have so that you can direct your burgeoning budget toward bigger and better…
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