The Conversation
Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
7 Steps to an Awesome Sales Enablement Strategy
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 6 Best Practices of Automated Lead Routing
As marketers, we often see our top priority as getting the right message to the right prospect or customer at the right time. However, within our organizations, we also have an equally pressing need to get the right lead to the right sales rep at the right time (a.k.a. lead routing). As we all know,…
Read it A Guide to CRM Marketing Campaigns
Customer response management (CRM) platforms are beneficial for businesses, and for many reasons. For example, CRMs can increase business revenue by 41% per salesperson. But CRMs offer more benefits than just increasing revenue and expediting the sales process. CRM marketing campaigns can result in better initiatives to attract customers. CRMs can gather essential information from…
Read it An Introduction to Database Marketing Strategies
What if there was a highly effective marketing technique that your business was ignoring? The right database marketing strategies can help your business grow at an astounding rate. Unfortunately, many businesses don’t know what these strategies are all about, much less how to make the most of them. Interested in learning more about what these…
Read it What Is Multi-Segment Marketing and Why Should You Add It to Your Mix?
Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…
Read it TAM SAM SOM: What Every Marketer Needs to Know
What Exactly Is TAM SAM SOM in Marketing? Marketers understand that before they can launch any campaign, they have to know who their audience is, the demand for their product or service, and their opportunity to meet that demand. In essence, that is TAM SAM SOM. But let’s break that down a bit. TAM TAM…
Read it The Role of Data Science and Marketing Analytics to Fuel Killer Campaigns
Data science and marketing analytics have changed marketing forever. Learn how and why you should leverage the technology to improve marketing outcomes.
Read it How (and Why) to Nail the Market Segmentation Process
The market segmentation process is a critical component of an effective marketing campaign, but are you doing it right? Learn what matters.
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