Content Automation
SMS v. MMS v. RCS: A CTO’s Guide to the Mobile Protocol Wars
As a technical leader, your job is no longer to hack together workarounds for the “Green Bubble/Blue Bubble” divide. Your job is to architect a stack that leverages the power of RCS to treat mobile as a true application layer, while maintaining the reliability of legacy protocols as a safety net.
Read it
RCS vs SMS: What’s the Real Difference for Business Messaging?
As RCS adoption rises, expect more brands to make the leap to richer communications.
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it A Guide to Calculating Your Total Addressable Market
A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the compound annual growth rate of earnings calls with one or more mentions of TAM is 17%. That compares with a 14% annual return for the S&P 1500 over the same period. That’s right: TAM is beating the market.”
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
Read it