CMOs
5 Issues Threatening Your ABM Success — Part Two
Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order to identify and target ideal customers, ABM requires marketers to create a well-coordinated series of personalized campaigns across multiple channels.
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5 Issues Threatening Your ABM Success — Part One
Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales save time and money in their efforts. Moreover, the results of those efforts are often richly rewarded.
Read it 5 Ways to Amp Your Data-Driven Marketing Campaigns
Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals are easy to measure, but that doesn’t mean they are easy to achieve.
Read it 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a good thing, but exactly how and where do you begin? You take steps, and we’ve got six you can easily put into motion this year so that your company can reap the rewards of adding ABM to its marketing strategy.
Read it 3 Things All Engagement-Driving Marketers Have In Common
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly loyal, and are quick to recommend your business to others.
Read it The Five C’s of a Great 2019 Marketing and Sales Strategy
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy.
Read it 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than companies that base their actions on past experiences or gut feelings.
Read it Sureshot’s Three-Step Guide for More Efficient Marketing Operations
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies.
Read it 4 Ways to Prevent Turnover in Marketing Operations
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a rush.
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