ABM
How to Apply the Wisdom of U.S. Presidents to Your Martech Strategy for the Win
In today’s blog, we’ll show you how you can apply presidential wisdom to your martech strategies and experience some real crowd-pleasing numbers.
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AI and People: Thinking Critically About Our Future – Part Two
In today’s blog, we’ll take a look at how you can work at striking a balance between leveraging AI’s speed and efficiency and valuing the critical thinking skills your team brings to the table.
Read it AI and People: Thinking Critically About Our Future – Part One
In today’s blog, we’re going to explore some real fears about AI in an honest, transparent and albeit sometimes cynical way, but it’s important for us humans to talk about this subject. If we are to successfully surf the big waves of changes AI is making, we must first face our fears of sharks, drowning, and wiping out.
Read it 7 Actionable Steps for Developing a Data Strategy That Rains Revenue
Check out the actions you can take to whip your data strategy into shape and start seeing more customers, who stay longer, and spend more, and more, and more.
Read it Mastering the Art of Marketing Analytics in 5 Simple Steps
In today’s blog, mathletes and math-allergics alike will learn how to confidently master the art of marketing analytics in just five simple steps.
Read it Use AI-Driven Cold Campaigns to Drive Revenue in 5 Simple Steps
Explore the revenue-generating potential that data-infused and AI-driven cold email outreach offers your business.
Read it How to Turn Up the Heat on Marketing Results Using Cold Campaigns
Learn how cold campaigns can deliver results that bring the heat, as well as new customers!
Read it Being Authentically Human in an AI-Driven Customer Experience
In today’s blog, we’ll cover how you can give customers the human connection they crave with and without AI’s help.
Read it 3 Keys to Using Data in Account Based Marketing to Accelerate Growth
In today’s blog, we’ll cover the three keys to using high-quality data to execute a great ABM strategy.
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent