“The Conversation” Blog

A Guide to CRM Marketing Campaigns

An Introduction to Database Marketing Strategies

What Is Multi-Segment Marketing and Why Should You Add It to Your Mix?

TAM SAM SOM: What Every Marketer Needs to Know

The Role of Data Science and Marketing Analytics to Fuel Killer Campaigns

How (and Why) to Nail the Market Segmentation Process

A Guide to Calculating Your Total Addressable Market

9 Key Benefits of SMS Text Marketing for Your Business

7 of the Best Marketing Automation Tools You Should Know

Marketing Data Quality: How Can a Marketing Dashboard Help?

Don’t Overlook These Important Benefits of Marketing Automation

What Does a Marketing Dashboard Do?

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