RCS
Why Is My Twilio Bill So High? (The Hidden Cost of a Single Character)
However, modern marketers love emojis, fancy formatting, and special symbols. The moment you introduce a character that isn’t in that 1980s alphabet—like a bullet point (•), a curled “smart quote” (”), or a taco emoji (🌮)—the entire message system changes gears.
Read it
How 10DLC, US A2P Rules, and The Campaign Registry Shape B2B Communications
If you send B2B texts in the US and you haven’t updated your strategy, you’re already behind.
Read it