RCS: The Next Generation of Business Messaging

Rich Communication Services (RCS) is replacing SMS as the dominant mobile messaging protocol for business-to-consumer communication. With support for branded sender IDs, read receipts, rich media, and interactive buttons, RCS closes the gap between SMS and dedicated app experiences.

For marketers, RCS opens up a new set of design possibilities: carousel cards, quick reply chips, and persistent menus. The trick is using those capabilities in service of clarity rather than novelty.