“The Conversation” Blog

Webinar Recap: Personalization and the Future of Marketing Automation

About the Webinar Sureshot and Inverta are empowering you to take your personalization game to a whole other level via our on-demand Webinar. Engaging and actionable, you’ll learn how you can: Go beyond basic personalization and wow your target audience Free marketing ops teams from the burden of manual content creation Scale super-personalized campaigns across…

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Webinar Recap: Channels and the Future of Marketing Automation

About the Webinar In this webinar, Sureshot and Zilker Partners are equipping your team to connect with customers on every channel. Fast-paced and practical, you’ll learn how you can: Create a seamless and more compelling customer experience Engage customers more often and revive dormant accounts Use the right channels to reach the right targets and…

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6 Best Practices of Automated Lead Routing

As marketers, we often see our top priority as getting the right message to the right prospect or customer at the right time. However, within our organizations, we also have an equally pressing need to get the right lead to the right sales rep at the right time (a.k.a. lead routing). As we all know,…

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5 Steps for Getting Great Results With Automated Cold Email Outreach – Part 2

In Part One of 5 Steps for Getting Great Results With Automated Cold Email Outreach, we covered current benchmarks that quality cold email campaigns are achieving, as well as the importance of identifying your target audience (Step 1) and segmenting your lists (Step 2). This week, we’ll cover the final three steps you need to…

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5 Steps for Getting Great Results With Automated Cold Email Outreach – Part 1

Keeping the sales pipeline full of promising prospects is high on the priority list of all marketers. However, reaching this goal using cold email outreach is not a go-to strategy for most, but it should be. That’s right, we’re championing the positive possibilities cold email outreach offers your business. Now before you think we’ve had…

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Webinar Recap: Integration and the Future of Marketing Automation

About the Webinar Empower your team to implement martech integrations that foster friction-free customer experiences by watching the final webinar in our series. Gain proven insights on how to: Enhance efficiency and effectiveness enterprise-wide  Create a wholly connected and seamless customer journey  Use integrations to eliminate manual processes and save time  Orchestrate data and workflows…

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Webinar Recap: Data and the Future of Marketing Automation

About the Webinar Sureshot and Sojourn Solutions have seen the future of marketing automation and data and are ready to teleport you there via this on-demand Webinar. Smart, practical and engaging, you’ll learn how you can: Share data in smarter ways between your martech tools Wow customers by using data to super-personalize campaigns Unite and…

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Webinar Recap: Maximizing the Value of Sales Enablement Technology in Marketing

Sales enablement is an area that has grown in popularity in the last few years, sparking a lot of interest in sales enablement technology solutions, like Salesloft and Outreach, and others. Although, sales enablement tech is great, it is not without challenges. Additionally, because the technology is relatively new—as in it didn’t exist in its…

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