Assessments
8 Ways to Use Marketing Data to Maximize Results
Explore eight ways you can use your data right now to lighten the load on your team, rake in revenue, and build your empire.
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3 B2B Marketing Trends to Implement Now
Explore 3 trends you can implement now to max out your pipeline’s capacity and generate more revenue.
Read it 5 B2B Personalization Tactics to Add to Your Arsenal
Explore 5 proven tactics that will help you leverage personalization in more rewarding ways for both you and your customers.
Read it 3 B2B Growth Resolutions to Make Right Now
Resolve to enhance the results your marketing team produces by implementing these three B2B growth resolutions that are proven to deliver the best ROI.
Read it Marketing Data Quality Video Series
Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability In short, your marketability is measured by whether or not you…
Read it 6 Customer Experience KPIs Smart Marketers Monitor
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it 7 Steps to a Better Customer Experience
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it The Pivotal Role of Integration in Digital Transformation
Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual.
Read it 7 Steps to Leveraging Data to Measure Success – Part Two
In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are delivering the information and insights you need in order to better understand and share the measurable results your marketing efforts are producing.
Read it 7 Steps to Leveraging Data to Measure Success – Part One
One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes and technology. Those companies that consistently outperform their competitors are the ones who set goals, monitor performance, measure success and course-correct according to what their data reveals.
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