March 2020

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest...

Creating marketing campaigns that not only target the right customers and prospects, but generate an increasing number of sales requires marketing data that is thoroughly prepped and ready to roll...

In Part One of our blog: 9 Big Benefits You Should Be Reaping From Your Marketing Segments, we covered five major competitive advantages that your marketing segments can provide for...

Sit through any ABM presentation and eventually you’ll be told about the critical role your marketing segments play in a successful ABM program. Make no mistake, it is essential that...