November 2018

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

Posted at 15:57h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

14 Nov 3 Things All Engagement-Driving Marketers Have In Common

Posted at 14:35h in CMOs, Customer Engagement, Marketing Operations, Martech by David York

According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly...

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

14 Nov 3 Things All Engagement-Driving Marketers Have In Common

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