Use Case: Personalization at Scale

Automate Highly Personalized Campaign Content

Scaling personalized content is the secret to successfully performing account-based marketing (ABM). Efficient and economical, when you automate the process of creating and sending personalized campaigns, it's possible to wow every last single contact in your database.

Schedule a Demo

Demand

Generate Leads On Every Channel

Become a cross-channel champion by using automation to send personalized content to customers and prospects via the channel of their choice, from SMS, MMS and email, to newsletters, and beyond.

80% of marketers say content automation increases their leads
99% of marketers say personalization advances customer relationships

Improve Data Quality and Send Super-Personalized Campaigns

AdTalem Global Education uses Sureshot to clean and integrate data from multiple platforms and business units and send super-personalized communications in real-time.

Conversion

Turn Maybes Into Yesses

Using automated content takes the guesswork out of sending the right message at the right time and ensures your prospects receive the information they need to say yes.

15-20% of prospects who aren't ready to purchase are converted later via personalized lead nurturing

80% of customers are more likely to buy when companies offer personalized experiences

Productivity

Boost Productivity and Marketing Ops' Morale

Automating the process of sending personalized content frees your marketing ops team from being bogged down by campaign workflows and allows them to focus on more strategic endeavors.

73% of marketers say automation saves their departments time and makes them more efficient
90% of leading marketers say personalization significantly contributes to business profitability

Personalization at Scale

JLL Uses Automation to Send Personalized Content to Thousands

Lots of Content Meets Lots of Product Options

JLL, a global real estate firm, generates a large volume of real estate content on a monthly basis, including listings, which change daily. They also sell multiple types of real estate all over the world to thousands of contacts with a variety of preferences in property types and regions of interest.

The Challenge of Disparate Data

Presenting prospects and customers with the right content at the right time was proving difficult for JLL, since their property data is stored in their CRM (Salesforce), Insights are in their CMS (Adobe Experience Manager), and contact preferences are in their Marketing Automation platform (Eloqua).

The Sureshot Solution

Sureshot's content automation and personalization capabilities enabled JLL to integrate the multiple tools in their martech stack needed to deliver these communications. Property data and Insights from Salesforce and Adobe Experience Manager were combined with contact preferences in Eloqua in order to send weekly newsletters to contacts featuring personalized articles and properties that matched each person's individual preferences.

The Miracle of Automated, Hyper-Personalized Content

With over 300 different content combinations, JLL found sending personalized campaigns each week to be impossible - until Sureshot automated the process. Best of all, once the process was set up, JLL contacts automatically received a personalized newsletter each week featuring their preferred Insights and Properties.